Conference by Gianluigi GIUSTIZIERO in Beijing with the CCIFC

Thursday, March, 9
6.30 p.m
DDU work space, 22nd Floor,
Office Building C
Sanlitun SOHO, Chaoyang District
BEIJING

Topic : "Schumpeterian Competition and Creative Destruction: Strategies for Incumbents and Entrants" by Gianluigi  GIUSTIZIERO

In high-tech settings, the abundance of technological opportunities and entrepreneurial entry are the drivers of Schumpeterian competition, that is, the competition arising between incumbent firms and new entrants in the industry. Schumpeterian competition exhibits an asymmetry between incumbent and entrant behavior. On the one hand, incumbents enjoy a first-mover advantage because they have accumulated investments that give them a lead in erecting barriers to entry, improving existing products and services, and driving down cost. On the other hand, entrants enjoy a second-mover advantage in that they can learn from the incumbents' mistakes and be more flexible to explore novel technologies. Within the fascinating realms of Schumpeterian competition, this presentation explores which strategies incumbents and entrants can adopt to thwart the risk of obsolescence and displacement, an outcome known as creative destruction, and survive or even grow in the face of competition, experiencing an advantageous loop of value creation known as creative construction.

Gianluigi  GIUSTIZIERO

Strategy, Entrepreneurship and Economics

Gianluigi Giustiziero is an Assistant Professor in the department of Strategy, Entrepreneurship, and Economics at SKEMA. He obtained his PhD in Strategy at the University of Michigan. His research covers topical subject matters in organizational learning and organizational economics. His dissertation, in particular, examines the impact of demand characteristics on the division of labor among real estate agents using large-scale longitudinal data from Southeast Michigan. Before joining academia, Gianluigi worked for numerous start-ups, including StudiVZ (Germany, 2007), Claroline (Belgium, 2008) and OVO (Italy, 2009). When he is not busy, Gianluigi likes reading philosophy books and playing chess.

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创业讲座：熊皮特创新理论与破坏性创造：现有企业与新进企业的发展战略

在科技高速发展的今天，丰富的技术创新机会以及众多新进企业的加入成为熊皮特竞争理论的驱动。熊皮特竞争理论，即现有企业及新进企业间的业内竞争。竞争中显示出现有企业及新进企业间的众多不对称行为。

本期讲座将为您解读以下观点：

一方面，现有企业拥有先发优势，前期投资的积累为他们争取到设立商业壁垒，提升现有产品及服务，降低成本方面的领导权。另一方面，新进企业享有后动优势，他们可以从现有企业的不足中吸取教训，更加灵活地开发新技术。在熊皮特的竞争王国中，我们将探索现有企业及新进企业的发展战略：怎样避免过时或被取代的风险，并在竞争中求发展，加入到创造性构建的良性循环中。

语言: 英语

时间: 6:30 p.m. - 9:00 p.m.

日期: 星期四，2017年3月9日

费用: 免费     

地点: DayDayUp（三里屯空间）,工人体育场北路8号三里屯SOHO办公C座22层

演讲嘉宾:

Gianluigi Giustiziero，美国密歇根大学战略学博士，现担任SKEMA商学院战略，创业与经济系的副教授。在投身学术界前，Gianluigi曾效力于众多创业公司，包括StudiVZ公司（德国，2007）、Claroline公司（比利时，2008）和OVO公司（意大利，2009）。