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SPOTTED IN THE PRESS: Thomas Rouault (SKEMA 2006), founder and CEO of Snowleader - “Shops play a social role"

04 March 2021 Course

After a year full of ups and downs, Snowleader boss Thomas Rouault (SKEMA 2006) took some time out to chat with us. He talks about the present and future of the “Reblochon Company”. In this in-depth interview, the head of this company specialised in selling mountain gear online talks about competition, the phygital (blending physical retail with digital) approach, raising capital, management, marketing, and Snowleader’s identity, which very much reflects the brand’s deep roots in the Haute-Savoie region of France. Read it here (in French)

Source: Ours

 

 

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