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Drive the digital transformation in your organisation

17 March 2021

Adapting traditional processes and developing new skills within their teams are now major priorities for companies, which must become more resilient and adaptable if they are to rise to the challenges that are now emerging.

Leadership and digital strategy: supporting company growth

SKEMA Executive Education is launching a certificate programme (EPM) in digital strategy for the directors and managers of SMEs/MMCs, business units, retail outlets and franchises tasked with steering their company’s digital transformation or contributing to it.


This new 11-day certificate programme is eligible for CPF funding in France. It will enable you to:

  • better understand how to drive growth in your company through the acquisition of value-generating skills in digital strategy
  • improve your management and leadership abilities
  • develop a digital action plan to maximise business benefits, resilience, and your company’s competitive edge.

Programme director Frederic Bossard explains: “By focusing on individual and managerial leadership, finance, as well as digital strategy and marketing, this programme provides a comprehensive understanding of the challenges in making the shift to digital, and detailed knowledge of the tools for driving company growth through the digital medium.”

What are the programme objectives?

  • Become a better leader and learn the skills needed to drive change within the company
  • Rethink the business model by using digital to meet the company’s strategic ambitions, overcome the chaotic economic conditions, and thrive in an increasingly volatile, complex and uncertain environment
  • Anticipate the challenges that can arise when integrating and synchronising digital in the different departments and business units within the company, and learns the levers of digital strategy and marketing.

 

Are you a lifetime member of the SKEMA network?

If so, you are eligible for a special discount: 20% off short and certificate courses.

Interested? Contact us for the next intake on April 20, 2021

Celine Brocard - Training Advisor - 04 93 95 32 48
Info.executive@skema.edu

 

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