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SPOTTED IN THE PRESS: Interview with Aurelie Radenac (SKEMA 2008), Head of Brand Content, Social Media and Press Relations at Castorama

10 February 2021 Course

A graduate of SKEMA’s communications management programme, Aurelie Radenac has spent her entire career at Castorama. After being in charge of press relations and brand content, since 2018 she is now responsible for the DIY chain’s social media, press relations and brand content. This is a way for her to be in closer contact with customers to help them feel better in their homes, or even just better all round, both in normal circumstances and in times of crisis. Read the article.

Source: L'ADN Tendances

 

 

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