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Market and nonmarket strategy in a world of high technology conflict with Vinod K. Aggarwal

Conference

High technology conflict is the order of the day, with increasing tensions among the United States, China, and the European Union, among others. 

 

Traditionally analysts have attempted to separate business and politics, but this distinction is no longer valid.  

 

Governments today are aggressively pursuing what Andrew Reddie and Vinod K. Aggarwal have labeled “new economic statecraft.”

This statecraft includes behind the border, at the border, and beyond the border strategies that affect trade and investment. 

 

Firms must increasingly understand the nonmarket context within which they operate and need to understand the integration of market and nonmarket strategies and tactics to achieve success in the global economy.

 
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Wednesday 22nd May 2024
12h00 - 13h00 (GMT +2)
Registration deadline : 21st May
Event organised online

  • Free Alumni

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Speakers
Fabien Seraidarian
Research & Knowledge Transfer and GEMBA Academic Director at SKEMA Business School

Vice Dean Research & Knowledge Transfer - Global Executive MBA Director at SKEMA Business School.

Vinod K. Aggarwal
Distinguished Professor and Alann P. Bedford Chair in Asian Studies in the Travers Department of Political Science

Vinod K. Aggarwal is Distinguished Professor and Alann P. Bedford Endowed Chair, Department of Political Science; Affiliated Professor, Haas School of Business; Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC); and Fellow in the Public Law and Policy Center, Berkeley Law School, all at the University of California, Berkeley. He is Editor-in-Chief of the journal Business and Politics, and has published 23 books and over 130 articles and book chapters. His latest book is Great Power Competition and Middle Power Strategies (2023). He received his B.A. from the University of Michigan and his M.A. and Ph.D. from Stanford University.

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Wednesday 22nd May 2024
12h00 - 13h00 (GMT +2)
Registration deadline : 21st May
Event organised online

  • Free Alumni

Register
  • 23 registered
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    Clémentine Grattepanche, Alumni Relations and Career Development Manager
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    • Other events
    14 May
    AI Research for Climate Change and Environmental...
    14 May
    Alumni Tuesday - DIversity, equity and inclusion
    16 May
    Intercultural Intelligence
    See all events