Nicolas Evrard (SKEMA 2006), Ambassador of the SKEMA Alumni Luxury Club

Could you tell us a little about your journey since graduating from SKEMA Business School and what motivated you to become an ambassador of the SKEMA Alumni Luxury Club?

Right after graduating, I joined L'Oréal, first as Retail Manager for YSL, then as Trade Marketing Manager for Designer Brands (Armani, Diesel, Viktor&Rolf, Ralph Lauren, Margiela, etc.). I then became Senior Product Manager for men's and women's fragrances for YSL France. After the launch of Black Opium, I joined Dior as head of the Parfums France marketing team.

After four years, I discovered the exciting world of travel retail when I took over the UK and Spain zone for Dior. A year ago, I switched industries and I’m now BtoC Lead at Tesla France.

Over the course of my 18-year career I’ve had the opportunity to develop a rich and varied expertise. Becoming an ambassador for SKEMA's Luxury Club is an ideal opportunity to share my experience and contribute to the development of our network.

As ambassador, how do you plan to bring energy and life to the Luxury Club? Can you share any ideas for initiatives or for events you’d like to run?

I think it's time to break the mould. A club should be a place where people can connect around relevant topics that are thought-provoking and spark debate. The idea is to share in order to learn and, above all, to help our industry move forward.

I'm convinced that the luxury industry will undergo a major revolution in the next few years. It’s up to us SKEMA alumni to start thinking about this future and its ecosystem now. A luxury house cannot shine without its partners, who are often less visible, but just as essential to its global influence.

I'd like to propose a forum for SKEMA alumni, where everyone can present their best partners. This could take the form of an incubator, to highlight collaborations and encourage innovation.

What message would you like to send to our alumni to encourage them to join and become actively involved in the SKEMA Alumni Luxury Club?

SKEMA is full of alumni with inspiring backgrounds in the luxury industry. It's important to strengthen the influence of this community, to increase the employability of each individual, but also to cultivate conviviality and solidarity.

Involvement in the Luxury Club doesn't require a huge time investment: regular participation is enough to make our network a key player in the industry. Together, we can consolidate a strong and widely known community, one that will be able to support and anticipate changes in the sector.