Conference : The role of immaterial* in innovation !

Whether start-up or SME, every company has tangible and intangible assets.
The quality of the latter determines the company's ability to innovate and grow profitably over the long term. It also has a direct impact on its value.

On the occasion of the launch of the book " Ne me PARLEZ plus d'INNOVATION! ", written by Georges Kayanakis and Pierre Baillot d'Estivaux, this conference will present a method for quantifying, measuring and benchmarking the value of companies' intangible assets. Among these, the quality of the ecosystem plays a key role, which will be discussed at length.

PROGRAM

5:45 pm Welcome of participants

6:00 pm Introduction by Nadia Jacoby - Marketing Communication Director SKEMA Business School

18h10 State of innovation in France and evaluation of companies' intangible skills by Pierre Baillot d'Estivaux - IBU

18h30 Round table: " Valuing intangibles and the quality of the corporate ecosystem, especially startups".
Participants : Georges Kayanakis - IBU, Pierre Baillot d'Estivaux - IBU, Ludovic Dibiaggio - Professeur, Directeur du Centre de recherche Knowledge, Technology & Organization SKEMA Business School, Nicolas Servel - Professeur, Directeur du MSc Entrepreneurship & Innovation SKEMA Business School, Laurent Guibert - Kapitalium

19h20 Questions/Answers

19h30 Cocktail networking

Please register here before November 10.