Digital Drink

Interested in digital?
Want to network with other skiers in the same industry?

SKEMA Alumni invite SKEMA graduates involved in the digital sector to gather around a cocktail reception for the 3rd Club Digital event.

Rendezvous :

wednesday, march 25, 2015

at TRADELAB
73 rue d'Anjou, 75008 PARIS
ACCESS MAP

Line 9 (Saint Augustin), Line 3/12/13/14/SNCF/RER E (St Lazare)

Register before March 23, 2015
If you have lost your login/password, clickhere

The Digital Drink concept?
A ten-minute presentation by a club member on a digital topic-"Mobile centric" for this edition-followed by a networking drink.

Your speaker Gilles GRORUD (SK 2004) - Head of Mobile at TRADELAB introduces himself :

Can you tell us about your background?

I'm going to invite you to go to Linked in ^^

On a more serious note, I got my start in the mobile sector by chance, after two marketing internships at Sony Music and La Française des Jeux. I was recruited by Cellfish (formerly Lagardère active broadband) in 2004 to develop mobile sites for operators, and above all to produce exclusive mobile content, which worked well at the time. For 5 years, until the arrival of Smartphones and their stores, I was lucky enough to contribute to the launch of cool mobile sites like Rolling Stones, Public, Maximal, Playboy, Fotochat and Men Health, selling premium content and services directly to your ISPs.

From 2010, I moved on to creating smartphone mobile applications for agencies and freelancers, and managing complex projects for prestigious brands such as Renault, Toyota, Cartier, M6, Fun Radio and Thalès.

In 2012, I took over as head of mobile solutions for advertisers at Rentabiliweb. Rather versatile, I also have two applications and a payment SDK called B2Bill. My main contribution is the geofencing and SMS smart push platform, Masterpush.

In January, I joined the Tradelab Trading Desk to head up mobile, omnical and special operations, with the aim of opening offices in the UK, the US and LATAM, having already opened offices in Italy, Singapore and Turkey.

How has studying at SKEMA helped you in your career?

Nice school, with a techno connotation (certainly more than other grandes écoles). More of a "faire-valoir" than a real guarantee of expertise.

What are your best memories of the School? Associative events, group work in M2

Networking only, I was at the music association but it wasn't really groovy at business school ;)

Do you have any advice for graduates wishing to work in the field?

Call me ;) But otherwise, it's important to do a good documentary study of the market and to know the ecosystems by device (web/mobile/remote...).

For more information about the club, contact Audrey LEFORT on 01 41 16 70 36 or audrey.lefort@skema.edu.

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