Personal branding as a career management approach (Paris)

Personal branding is the process of bringing out your personal brand: what makes you unique and different, and how you embody it. The personal brand is your added value, your uniqueness, the imprint you leave behind. It's a structured approach combining powerful self-knowledge, alignment and marketing tools.

General objective of the workshop:
- Evaluate your personal brand
- Discover the steps of a Personal Branding approach
- Understand the usefulness of Personal Branding as a career management tool

Topics covered:
- Key concepts of personal branding: differentiators, perception, vision, etc.
- Personal Brand Assessment
- The Personal Branding approach: identity, positioning, visibility

Benefits:
- Discover a new, more powerful approach than skills assessment
- Experiment with the concepts of Personal Branding
- Initiate reflection on your professional alignment and personal brand

Information about the consultants leading the workshop :

Caroline Bijaque, Career Coach & Personal Branding Strategist
After 7 years' experience in the music industry, Caroline decided to put people at the heart of her profession. She then trained in the NLP approach and various personal development tools. A Certified Coach, in 2013 she founded My First Agency, specializing in human accompaniment. Caroline accompanies you in the discovery of your professional identity, helps you to bring out your added value, what makes you unique and different, and coaches you on your professional speech and image.
Training courses: Certified NLP Practitioner, Certified Professional Coach, Certified Personal Branding Strategist, Certified Image Consultant, Skills Assessment Consultant, Co-development Group Facilitator, Transactional Analysis, Visual Thinking, Mindfulness Meditation...

Ambre Renaudat (Skema 2007), NLP Master Practitioner and Change Management Consultant
Ambre offers individual coaching and group workshops to support individuals and teams in their change dynamics, focusing on personal and professional development issues. Her first professional experience in the world of organization and project management consulting has given her a deep understanding of the business world, and enables her to provide concrete tools to help people move forward in their projects. She also works as a consultant in human transformation and educational engineering. She joined the My First Agency team in 2016.
Training courses: Neuro Linguistic Programming (Master Practitioner), Coaching, Psychology (currently acquiring a Bachelor's degree), Educational Engineering, Non Violent Communication, Hypnosis Techniques, Transactional Analysis, Co-development, Reiki, ...

*****

"What a great experience! It feels good because you discover yourself through others." Annabelle D. (SK 2013)
"Extremely useful and relevant. A must for entrepreneurs and those wishing to develop their careers." Guillaume P. (SK 2004)
"It's a workshop to better understand the ins and outs of Personal Branding and the steps to get there. More sessions are needed if the objective is to finalize this part as part of one's professional career. Great speakers!" Sanaa R. (SK 2018 FC)
"Very constructive workshop to help us find the professional project that makes us tick. Sparkling trainers!" Emmeline N. (SK 2015)

Online registration required, on the right-hand column of the site

Price: Subscribers 15€ / Non-subscribers 20€ / Outsiders 40€.

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