Appointment - Bruce Pillard (SKEMA 1999) becomes director brand, products launch and life-cycle at Alpine Cars.

Bruce Pillard has been promoted to director of brand, products launch and life-cycle for Alpine Cars, effective May 2021. He is responsible for designing the brand strategy and applying its markers to future products, driving product life-cycle, including limited editions and small series, to maintain their appeal, improving the company's profitability through the introduction of new pricing and mix optimization, launching products/versions by coordinating the efforts of stakeholders, and identifying global business opportunities.
Bruce Pillard has been appointed Services product manager, France of Groupe Renault, in this position since June 2003. Bruce Pillard, SKEMA (1999), has had the following career path:

* 2003 - 2006: Groupe Renault, Services product manager, France

* 2006 - 2009 : Groupe Renault, Services marketing manager, Asia-Africa

* 2009 - 2013 : Groupe Renault, Volume planning manager

* 2013 - 2015 : Groupe Renault, Technical assistant to the chief performance officer

* 2015 - 2017 : Nissan Motor Corporation, Senior planner, product marketing, Altima, Murano & Sports Car

* 2017 - 2019 : Nissan Motor Corporation, Senior manager, product marketing, Altima

* 2019 - 2020 : Nissan Motor Corporation, Senio manager, customer experience

* 2020 - 2021 : Alpine Cars, Director, global marketing

* 2021 : Alpine Cars, Director brand, products launch and life-cycle