News
SPOTTED IN THE PRESS: Jerome Deligne (SKEMA 1995), Head of Marketing, Communications & Media at Castorama
23 August 2021
Course
French DIY, gardening and home improvement chain Castorama is inaugurating a strategic shift in positioning that includes the launch of a new brand identity. Its ambition? To meet and anticipate French consumers’ need for change. L’ADN Business talks to Jerome Deligne, Head of Marketing and Communications at Castorama, about the genesis of this shift.
Read the article (in French)
Source: L'ADN
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