Yifan Zhang (SKEMA 2016), Ambassador of the Club Métier Digital Data Marketing

Could you briefly tell us about your career since graduating from SKEMA Business School and what motivated you to become an ambassador for the Club Métier Digital Data Marketing?

I graduated from SKEMA in 2015 with a Msc IMBD, and over the past 10 years I've built up a career in digital marketing and data, mainly in the tourism and e-commerce/marketplace sectors, working for major companies and scale-ups such as Accor, Alibaba, Leboncoin and more recently Vestiaire Collective.
As a Chinese professional working in France, I have navigated multicultural and international environments, which has enabled me to bring an enriched perspective to global marketing issues.
Today, I'm keen to pass on this experience and get more involved in the SKEMA Alumni community. For me, being an ambassador for the Digital Data Marketing Club is an opportunity to build bridges between alumni, to share inspiring experiences, to discuss concrete business issues, and to bring our network to life around a common passion: digital and data.

How do you see your role as ambassador for the Digital-Data-Marketing Club? Could you share a few ideas for events or initiatives you'd like to put in place?

To energize the club, I'd like to propose a program of varied, relevant and inspiring events, both online and face-to-face, in line with current trends in digital and data:

• Quarterly round table discussions on topics such as: generative AI & marketing, retail media, cookieless era, data-driven branding, advanced performance marketing...
• Parcours croisés" meeting: testimonials from alumni with atypical backgrounds, with time for networking.
• Best practices" webinars with guests who are experts in data, growth or tech.
• Face-to-face afterwork sessions in hubs such as Paris, or abroad (depending on the community).
• Flash mentoring workshops between senior alumni and young graduates looking for guidance in the digital world.

I'd also like to set up a red thread content strategy on LinkedIn, to keep the club alive all year round, even outside the highlights of the year.

What message would you like to pass on to alumni to encourage them to join and get actively involved in the club?

The SKEMA Alumni Digital Data Marketing Club brings together graduates working in the fields of digital, data and marketing.

It offers you :

Premium events with inspiring speakers

An active community ready to exchange and co-build

A showcase for your projects, testimonials and expertise

Exclusive content to keep you at the cutting edge of business trends

Join us to enrich your network, boost your knowledge and contribute to the SKEMA ecosystem in these fast-changing professions.