Loïc Audonnet (SKEMA 2006), Ambassador of the Club Métier Digital Data Marketing

Could you briefly tell us about your career since graduating from SKEMA Business School and what motivated you to become an ambassador for the Club Métier Digital Data Marketing?

After SKEMA (Sophia-Antipolis 2006), I plunged into the exciting world of Aeronautics and Defense. I had the opportunity to work in major industrial and technological groups such as THALES, but also to create or transform the marketing function of mid-sized companies such as ARQUUS, EURENCO and Défense Conseil International. Digital, data and marketing are constantly evolving fields, and I want to help keep our community at the cutting edge. For me, being an ambassador is a way of living this passion to the full, and of sharing our different industry experiences.

How do you plan to energize and enliven the Digital-Data-Marketing Club of which you are the ambassador? Could you share a few ideas for events or initiatives you'd like to put in place?

I'm a great believer in the power of events to create links. I'd like to organize regular meetings, both online and face-to-face, to encourage networking, learning and experience sharing. Meetings with industry experts, conferences on the challenges of AI, roundtables on the transformation of marketing professions... I want to create inspiring and enriching moments of exchange for everyone.

What message would you like to pass on to Alumni to encourage them to join and become actively involved in the club?

This club is yours! It's a place for exchanging, sharing and collaborating, where everyone can contribute and benefit from the expertise of the SKEMA community. Together, let's make this club a benchmark.