AI SEMINAR: Human-Centered AI: Challenges and Opportunities in Relationship Marketing and Explainability

Aaron Ahuvia, Ph.D., Professor of Marketing at the University of Michigan-Dearborn College of Business. D. in Marketing from Northwestern University's Kellogg College of Business, where, in addition to conducting original research, he helped Professor Phillip Kotler revise his classic textbook. An independent analysis of the impact of research* ranked him 22nd in the world (19 in the U.S.) for the influence of research on consumer behavior. He has been quoted in Time, The New York Times, The Wall Street Journal and has appeared on popular radio and TV shows such as The Oprah Winfrey Show.

Dr. Ahuvia is the world's leading expert on brand love, a subject he pioneered and has been working on since 1990. His research focuses on (a) consumers' love of certain products and brands; (b) issues related to brand symbolism and consumer identity, such asbrand image, fashions and trends; and c) the nature of contemporary consumer culture, focusing on how people can build successful lives in this environment.

Katrien Verbert is a professor at the Augment research group of the HCI division of the Computer Science Departement at KU Leuven. Her research interests include interactive recommender systems, visual analytics, explainable AI and applications in learning analytics, healthcare, precision agriculture, media consumption and digital humanities.